57th Annual Production Sale, 1:30pm on January 29th, 2026 at the Ranch, Irvine, Alberta.

Welcome to the 57th edition of the Brost Land & Cattle Co. Ltd. Production Sale.

A big thank you to all the buyers and bidders that have expressed interest in our program.

Once again the market has exploded to highs that no one thought they would ever see. So now is the time to take advantage to reinvest and upgrade infrastructure and genetics to solidify your operations for the future.

Here are Brost Land & Cattle, we are driven to continue to improve quality and consistency in our product through advancement in new genetics that will improve the carcass, calving ease, and udder quality for the customer.

If your preference is straight bred or you are focused on cross breeding, we feel confident that our genetics will help you achieve your goals.

Please reach out. We would be more than happy to help guide you with your decision making for your breeding operation.

We welcome you to join us for lunch and hospitality on January 29th 2026.

Sincerely,

The Brost Family

Please join us on January 29th 2026.

Herd Health:

  • SPRING 2025 – Pfizer One Shot & Vision 7
  • FALL 2025 – Booster & Ivomec
  • AUGUST 23rd, 2025 – Bred heifers pregnancy examined

December 2025 Hereford EPD Averages:

  • CE 3.5
  • BW 2.6
  • WW 55.6
  • YW 89.0
  • MILK 26.4
  • TM 54.3
  • MCE 1.5
  • MPI 119.1
  • FMI 117.8
  • PWG 33.8
  • FAT 0.021
  • REA 0.46
  • MARB 0.14
  • CW 71.4

Schedule:

  • View the sale offering: 10:00 am
  • Lunch served: 11:30 am
  • Sale begins: 1:30 pm

Directions:

  • 12113 Range Road 30, Irvine, AB

    From Irvine: 1.5 miles north on Range Road 30, watch for signs.

Sale Day Phones:

  • 403-834-2262 – House
  • 403-502-5626 – Blaine (cell)
  • 403-878-7141 – Nicona (cell)
  • 403-580-9363 – Glenn (cell)
  • 403-834-2253 – Glenn & Shirley Brost

Sale Staff:

  • Auctioneer: Bob Balog – 403-320-1980
  • Ring Service: Louis Balog – 403-331-0611
  • Ring Service: Craig Flewelling: 403-556-0515

Online Bidding:

  • DLMS.CA – Mark Shologan: 780-699-5082

Insurance:

  • CDN FARM INSURANCE – Maureen Balog: 403-320-1980

Bull Wintering:

  • We will winter your bull purchase free of charge until April 1, 2026. If bull(s) taken home, we will offer a discount of $500. Bulls being wintered MUST BE INSURED.