55th Annual Production Sale, 1:30 pm on January 25th, 2024 at the Ranch, Irvine, Alberta.

Welcome to the 55th Annual Production Sale.

We have reached another milestone with this being our 55th Annual Sale. As time marches on, things continue to change. Although this year has been another disappointing year as far as Mother Nature is concerned, it has like many others proved to be very gratifying with all the hard work and difficult decisions that have to be made. Along came the long-awaited influx in the market which has made all those long days and mind-twisting nights rewardable.

With every new crop of bulls from new herd sires or different planned matings with past ones, there is always a huge level of excitement that comes with the added quality and consistency in this offering. Please plan to be with us on January 25th in person or online, to evaluate and secure your next piece of the puzzle that will bring your program forward, as we enter into what we all hope is a long period of strong markets in the cattle industry.

Last but not least, we are extremely excited to announce the birth of our first grandson “Tru Leslie Lutz” on June 26th.

Thank you to all of our past buyers and bidders. Hope to visit with you on January 25th!


The Brost Family

Please join us on January 25th 2024.

Herd Health:

  • SPRING 2023 – Pfizer One Shot & Vision 7
  • FALL 2023 – Booster & Ivomec
  • AUGUST 25th, 2023 – Bred heifers pregnancy examined

Fall 2023 Hereford EPD Averages:

  • CE 3.1
  • BW 2.8
  • WW 54.0
  • YW 86.7
  • MILK 25.6
  • TM 52.6
  • MCE 1.8
  • MPI 117.6
  • FMI 114.3
  • PWG 33.1
  • FAT 0.017
  • REA 0.41
  • MARB 0.12
  • CW 68.2


  • View the sale offering: 10:00 am
  • Lunch served: 11:30 am
  • Sale begins: 1:00 pm


  • 12113 Range Road 30, Irvine, AB

    From Irvine: 1.5 miles north on Range Road 30, watch for signs.

Sale Day Phones:

  • 403-834-2262 – House
  • 403-502-5626 – Blaine (cell)
  • 403-878-7141 – Nicona (cell)
  • 403-580-9363 – Glenn (cell)
  • 403-834-2253 – Glenn & Shirley Brost

Sale Staff:

  • Auctioneer: Bob Balog – 403-320-1980
  • Ring Service: Louis Balog – 403-331-0611
  • Ring Service: Craig Flewelling: 403-556-0515

Online Bidding:

  • DLMS.CA – Mark Shologan: 780-699-5082


  • CDN FARM INSURANCE – Maureen Balog: 403-320-1980

Bull Wintering:

  • We will winter your bull purchase free of charge until April 1, 2024. For those who wish to take their bull home, we will offer a $250 discount. Bulls being wintered MUST BE INSURED.